Is Your Brand Being Judged By Poor Grammar?

pencilOnce we graduate from school, whether it’s high school or college, we hope that we are free from the nagging of our teachers.  We are free from nightly homework and pop quizzes.  However, I cannot seem to escape the nagging of my high school English teacher.  Even in college, I had professors who were continually pushing the importance of grammar and how to avoid writing mistakes.  It is their voices that scream in the back of my mind when I read something that is filled with errors.

In today’s modern age of texting, instant messaging, and tweeting in 140 characters or less, it seems like the use of proper grammar has been put on the back burner.  I wish that I could say that it is a problem that only our current teenagers and young adults face.  However, I would be incorrect.  On a daily basis, I receive emails with blatant grammar and spelling errors and see posts on forums that would make my high school English teacher cringe.  Sometimes the author asks for forgiveness in advance, using their iPhone or autocorrect as an excuse for any errors.  However, in many cases, I think that some people just don’t know that they are making errors.  Is not knowing a valid excuse?

Spelling and grammatical errors get in the way of your message.  Instead of your reader focusing in on your email or post, they focus in on your errors.  Communications filled with errors are hard to read.  They also communicate to your reader that either you didn’t care enough to proofread what you wrote, or you lack the knowledge to know that you actually made errors.  Is your (not “you’re”) brand being affected (not “effected”) by someone who is communicating and writing poorly?  Are you excusing their (not “there”) errors thinking that they really just don’t matter?

Maybe it’s (not “its”) time to go back to school and take a few lessons in proper writing and grammar.  By doing so, not only will you benefit, but so too (not “to” or “two”) will your intended audience. posted their “dirty dozen” in this article titled 12 Most Unforgivable Writing Mistakes.  If you are more of a light-hearted and/or visual person, here’s an Infographic that may assist you in reducing your writing errors: 15 Grammar Mistakes That Can Make You Look Silly.15 Grammar Goofs

No one is perfect, but we can strive to reduce errors in our communications.  Know (not “no”) someone who could use a little grammar lesson?  Share this Blog with them!


Amy Plaisted, CFE

Co-Founder/Vice President at BrandChise
Amy has been a franchise pioneer since 1992 and is our Co-Founder. As a multiple-unit franchisee, Amy’s work led the record sales growthof each of her locations as well as participating with several marketing and product development task forces with a Berkshire Hathaway company entity. Amy hasworked with and provided counsel to a wide array of franchise companies such as Shapes Fitness For Women, Target Pharmacy, Gloria Jeans Coffee, Kenny Rogers Roasters, Dairy Queen, United Van Lines, RE/MAX, ComputerRenaissance, Carr’s the Traditional Barber, Cheddars, Enterprise Rent-A-Car, and Bucca Di Beppo. Amy also continues to operate an event management company called Spectrum Event Management which specializes in franchise related events.

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